Rodeo attendee Deidre Webb, known as Lady D, visits the Bill Pickett Invitational Rodeo (BPIR) in Oakland from Washington State in 2019. A few years before, she visited a close friend in Oakland who invited her to the rodeo, and since then she’s become a loyal fan. A survey taken at the 2018 event revealed that 56 percent of attendees were new to the rodeo, and about 45 percent were introduced to the rodeo through friends or by word of mouth. “At the BPIR we found family,” Lady D says. “My first day there, Pam let me ride her horse, and she had one of the other cowgirls walk me around that whole big back area on the horse. So yes, we found family, for real.”

 

bio:

As a photographer specializing in portraits, Gabriela Hasbun’s work highlights the marginalized and unexplored communities around her. Growing up between Miami and her native El Salvador, which was in the grips of a devastating civil war, Hasbun learned the importance of documenting the humanity in people others have overlooked. Her fundamental belief in the radical power of storytelling has led her to subjects like Black cowboys, fat activists, queer skateboarders, and the people of the Mission district in San Francisco. At the heart of her photography is a celebration of the complexities of identity and the human spirit. Reveling in the unexpected, Hasbun’s work makes visible that which has gone unnoticed, and challenges how we see the world. She is always searching for projects that make a difference, question existing narratives, and subvert expectations.

Statement:

The cowboy has long symbolized strength, self-reliance, and determination — yet Black cowboys and cowgirls, who helped shape the American West, are often left out of that story. Since 2008, I’ve been documenting the Bill Pickett Invitational Rodeo, the only touring Black rodeo in the U.S., and the vibrant community that keeps these traditions alive. This series honors both the legacy of Black cowboys and the modern community that gathers each year to celebrate and support one another. Families return not only for the sport but for the powerful sense of belonging it fosters. As Cowboy Jamir Graham told me, “My rodeo team is my family.” What draws me back each year are the quiet, unseen moments — the bond between a rider and their horse, the camaraderie when the competition ends. These images reflect the trust, care, and joy within this community. The New Black West is a tribute to their enduring spirit and a reminder that Black cowboys have always been part of this history — and they are still here, forging new legacies.

 

 

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